SOUTH BEND, Ind., August, 06, 2019 – Vennli has announced the release of its latest content intelligence (CI) platform for marketers that want to increase the effectiveness of their content. The company’s smart content planning tool includes artificial intelligence to help suggest content topics and organizes content briefs based on a marketer’s business objective. This leads to content that is more effective in attracting, converting, and retaining customers.
By using primary and third-party customer data, Vennli’s platform makes intelligent content recommendations for personas across every stage of the buyer’s journey. With Vennli’s strategic guidance, marketers are empowered to build content plans that are anchored to specific objectives and linked to the right customer data. As a result, marketers are able to confidently communicate with key audiences and directly impact organizational growth.
The platform is structured around three different modules: Prepare, Plan, and Align. The Prepare module gives marketers a standardized way to manage marketing initiatives, key messaging, and personas. The Plan module lets marketers construct plans for content campaigns starting with Vennli-recommended content briefs. The Align module provides templates for content plan memos that can be sent to the team directly from the platform. Modules within each content strategy are customized, making Vennli’s CI and planning platform a fit for companies and organizations of all sizes and across all industries.
“The ability to create truly effective content is undoubtedly a challenge for marketers today,” said Marty Muse, CEO at Vennli. “Many organizations would like a content strategy, but simply don’t know where or how to start. Moreover, those with a strategy in place still face a tremendous amount of uncertainty around whether or not their content communicates the right message to the right person at the right time. Vennli’s content intelligence platform eliminates the guesswork from the content marketing equation and enables marketers to confidently deliver content that drives results.”
Marketing professionals can sign up now for a free trial of the platform’s release. For more information on how to optimize content marketing performance, visit www.vennli.com.