Dave Asprey, creator of Bulletproof coffee, began experimenting with ways to live healthier and maintain high energy levels. The Bulletproof recipe includes using low-mold coffee beans, at least 2 tablespoons of unsalted grassfed butter, and 1-2 tablespoons of MCT oil. Blend it all together until it's smooth. Aside from having more energy, you will be less hungry throughout the day.
Asprey is working on opening standalone Bulletproof coffee shops that serve healthy, delicious, and flavorful coffee.
Motivated by poor mental and physical health, Asprey fueled the creation and growth of his brand into what it is today (and what it will become).