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What Fueled The Growth Of Bulletproof Coffee From A Craze To A Big Brand

Jan 29, 2015 1:46:12 PM

Coffee

Dave Asprey, creator of Bulletproof coffee, began experimenting with ways to live healthier and maintain high energy levels. The Bulletproof recipe includes using low-mold coffee beans, at least 2 tablespoons of unsalted grassfed butter, and 1-2 tablespoons of MCT oil. Blend it all together until it's smooth. Aside from having more energy, you will be less hungry throughout the day.

Asprey is working on opening standalone Bulletproof coffee shops that serve healthy, delicious, and flavorful coffee.

Motivated by poor mental and physical health, Asprey fueled the creation and growth of his brand into what it is today (and what it will become).

Read more about his story on Inc.com.

Topics: General

Vennli
Written by Vennli

Vennli is the content intelligence platform that empowers marketing leaders to increase the effectiveness of content marketing for each persona across every stage of the buyer’s journey - from awareness to advocacy. The smart content planning tool combines customer data and artificial intelligence, including insights about what matters most to the target market, to make intelligent content, messaging, and communication recommendations that will attract, convert, and retain more customers.

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