Content Intelligence Blog

1 min read

Why A Digital Strategy Is Crucial For Growth

Jan 19, 2015 2:57:02 PM


In any industry, creating a executing a digital strategy is critical for continued growth. Not surprisingly, the newspaper and press industry is increasingly moving towards going digital with their products.

Read about how the New York Times has shifted focus to build digital subscriptions while competing with a variety of free information sources online.

The critical points NYT plans to focus on are the continued quality of content, mobile accessibility, and using video as well.

Topics: General

Written by Vennli

Vennli is the content intelligence platform that empowers marketing leaders to increase the effectiveness of content marketing for each persona across every stage of the buyer’s journey - from awareness to advocacy. The smart content planning tool combines customer data and artificial intelligence, including insights about what matters most to the target market, to make intelligent content, messaging, and communication recommendations that will attract, convert, and retain more customers.

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