Content Intelligence Blog

1 min read

Why Customer Validation May Be More Important Than You Thought

Jan 13, 2015 3:37:36 PM


When building a new company (or a new offering of your existing company), it's vital to obtain early feedback from customers and potential customers. Knowing this information can be the difference between building something nobody cares about and providing a product or service that resonates perfectly within your market.

Watch this video as Cyrus Massoumi, founder of ZocDoc, explains the importance of understanding your customer.

Topics: General

Written by Vennli

Vennli is the content intelligence platform that empowers marketing leaders to increase the effectiveness of content marketing for each persona across every stage of the buyer’s journey - from awareness to advocacy. The smart content planning tool combines customer data and artificial intelligence, including insights about what matters most to the target market, to make intelligent content, messaging, and communication recommendations that will attract, convert, and retain more customers.

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