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Why Using Data Instead Of Opinions Will Help To Grow Your Business More Effectively

Oct 20, 2014 1:15:00 PM

Growth

Many startup companies notice similar challenges. One of the most common and most important challenges: Getting customers. It's not enough to just create a product or service you think will help people. You need to tell people about your new venture and explain why it will help.

Neil Patel, co-founder and Vice President of Marketing for KISSmetrics, explained a bit about using data to help accomplish business growth: "If you want to grow, base all your decisions on the data over opinions. When you analyze the data, you will eventually grow your business."

Additionally, Patel suggests focusing on one channel, grow it, and then expand. He believes pursuing multiple marketing channels at one time is flawed and can run the marketing department of a startup too thin.

For additional thoughts, read the full article by Ronald Barba at tech.co.

Topics: Strategy

Vennli
Written by Vennli

Vennli is the content intelligence platform that empowers marketing leaders to increase the effectiveness of content marketing for each persona across every stage of the buyer’s journey - from awareness to advocacy. The smart content planning tool combines customer data and artificial intelligence, including insights about what matters most to the target market, to make intelligent content, messaging, and communication recommendations that will attract, convert, and retain more customers.

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