Content Intelligence Blog

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Why You Should Build Your Content For People, Not Robots

Nov 25, 2014 1:00:57 PM


BuzzFeed, one of the largest sites online, understands the importance of writing content for users. Like Distractify and others, BuzzFeed concentrates on creating articles and titles that resonate with human readers to attract clicks and shares. Though they place less emphasis on writing content with keywords and long copy for search engines, their traffic continues to grow as does social engagement and content interaction.

The important takeaway from this article: Spend more energy creating great content for your users and customers and worry less about stuffing keywords and phrases for SEO. This doesn't mean you have to dismiss an SEO strategy entirely - it means you may want to focus your efforts elsewhere.

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Topics: Strategy

Written by Vennli

Vennli is the content intelligence platform that empowers marketing leaders to increase the effectiveness of content marketing for each persona across every stage of the buyer’s journey - from awareness to advocacy. The smart content planning tool combines customer data and artificial intelligence, including insights about what matters most to the target market, to make intelligent content, messaging, and communication recommendations that will attract, convert, and retain more customers.

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