eBooks

5 Easy Tips for Using Customer Research to Improve Your Content Strategy

Creating engaging content is a common struggle amongst marketers and brand leaders alike. Luckily, performing content research that helps you understand the choices your customers make doesn’t have to be expensive or take a lot of time. The learnings you get will give you invaluable insights that guide the relevant, effective content your customer needs and wants to engage with. You can’t afford NOT to do it.

Inside the Mind of Your Customer

Ultimately, businesses thrive and grow by winning customer choices. Therefore, it is critical to understand how dentists make decisions and how they view the competitive landscape. Based on customer insights, an organization can make decisions and create  initiatives. It’s all about taking the guesswork out of strategy.

The Choice to Donate

To thrive and grow, many nonprofits depend on donations. The model outlined in this guide provides a way to visualize the competitive landscape from the viewpoint of donors. From here, nonprofits can create strategies based on these insights to grow donations. By focusing on a choice that impacts the growth of the nonprofit, leaders are able to develop solutions for the correct problems, maximizing their limited time and resources.

Differentiating to Win in Medical Device 

As the healthcare industry continues to grow, manufacturers must be able to adapt to changes. Without adapting, few manufacturers will be able to sustain long term competitive advantages given the technological advancements and increasing competition. In such a concentrated and highly competitive marketplace, healthcare companies must appeal to healthcare professionals in ways that matter to them.

The Ultimate Guide to Employee Retention

The last few years have left employers in a staffing situation like no other. From office space shutdowns and layoffs to the need to rehire quickly and meet U.S. workers’ growing list of demands, human resource managers and hiring leaders are scrambling to find right-fit employees to fill voids quickly and efficiently, while also creating programs to decrease the
overall number of resignations.

How to Increase Enrollment

Successful universities have learned to view their competitive landscape from their students’ point-of-view. Using that critical research, their marketing and admissions teams can make decisions and create initiatives based on prospective student insights, taking the guesswork out of their enrollment strategy.

How to Improve Brand Loyalty and Gain More Devoted Customers

With customer satisfaction at an all-time low, you may be struggling with retaining your most-valued customers. Learn the reasons why your customers aren’t staying loyal, how you can determine where your business stands amongst the competition, and what can be done to rectify the situation before it’s too late.

Addressing the Challenges Facing Manufacturing 

Addressing manufacturing sales challenges is a complex and ongoing task. While the drivers of these challenges vary, there are multiple paths to tackle them. More importantly, by understanding the drivers, sales teams can effectively prioritize where an organization should start to be the most successful.

Five Ways to Differentiate Your Agency Pitch

Using data, conducting client research, developing innovative solutions, planning long-term commitment, and being an expert in the field are just a few of the way to impress an in-house marketer. Using these methods not only improves an agency pitch, but it also improves the effectiveness and credibility of the agency.

Differentiate in Ways that Matter to Customers

Executives have to make decisions every day about their business in order to grow – decisions about their sales strategy, customer experience, product, marketing – you name it. When you focus on differentiating in ways that matter to your customers, everything else falls in line. You can confidently make decisions and produce powerful growth outcomes for your business.

5 Steps to Uncovering the Secrets of Physician-Hospital Alignment