Higher Education

Capture the voice of your students.

Improve Messaging

Drive ongoing student engagement with the right messaging.

Increase Yield Rates

Differentiate from other schools to drive an increase in yield rates.

Find the Right Students

Do more than just increase the number of applications, make sure the right students are applying

 

EBOOK

5 Easy Tips for Using Student Research to Improve Your Content Strategy

Performing ongoing research to inform the content you create eliminates the guesswork, enabling marketers and copywriters to produce content that answers the exact questions your students have about your institution so it’s easier for them to choose you.

Learn 5 easy ways you can gather research to produce relevant content that will make your institution the number one choice for prospective students.

 

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CASE STUDY

A Top Tier University

This university learned how to effectively differentiate themselves in a highly competitive market to increase applicants and enrollment.

The admissions team discovered there were important differences amongst segments of applicants based on age, ethnicity and the type of degree they were seeking. These insights enabled the school to take immediate action and develop targeted messaging based on the factors most important to each segment of prospective students, which increased enrollment by 175%.

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