Vennli’s agile market research empowers your business to make growth-driving decisions by delivering fast and actionable customer insights to improve your firm’s Go-to-Market Messaging.
Go-to-Market Messaging involves determining the messaging themes that will most strongly resonate with prospective clients. Vennli helps manufacturing companies with Go-to-Market Messaging through insights into how your company and products are viewed by customers and prospective customers in the competitive landscape. Vennli's real-time research informs which messaging themes are most important and meaningful to the customer experience.
Through surveys with current and prospective customers, Vennli analyzes how customers view the messages and messaging themes used in advertising for your company and competitive companies in order to determine which themes are most promising. These agile, data-driven insights can inform Go-to-Market Messaging strategies and Brand Differentiation.
Schedule a Free Consultation today to learn how Vennli can help your company differentiate your products and identify messaging themes to enable more effective communication with customers.
Short answer – pretty important! Sustainability is no longer the buzzword it once was at the turn of the century – it’s now a ‘must-have’ instead of a ‘nice-to-have’ when it comes to consumer purchasing behaviors and if your company isn’t committed to reducing their environmental footprint, you might find yourself falling behind the competition.
With billions in annual revenue and over 20k employees, Vennli’s steel producer client is among the largest in North America. Despite their evident success across multiple industries, they had a small footprint specifically in the automotive industry. Accordingly, as their steel production capacity increased and their technology improved, the auto industry became a natural target market for growth.
The steel supplier’s growth in the automotive industry required significant investment, but in order to successfully break into this new market they needed to know where that investment would be best placed. They partnered with Vennli to gain a deeper understanding of their customers’ current and future needs.