Vennli’s agile market research empowers your business to make growth-driving decisions by delivering fast and actionable customer insights to improve your firm’s product development.
Vennli provides fast and informed answers to pressing questions that can be used to quickly determine the pricing for your new product and the messaging content that will draw in prospective customers who would be willing to purchase your product.
Through surveys with current and prospective customers, your Vennli team will complete an analysis of how different audiences view your new product and its monetary value, and the major competitors of the product to determine what audience is best to target and what key aspects of your product set it apart from others in a meaningful way. These key, data-driven insights can inform your marketing strategy to successfully launch new products.
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With billions in annual revenue and over 20k employees, Vennli’s steel producer client is among the largest in North America. Despite their evident success across multiple industries, they had a small footprint specifically in the automotive industry. Accordingly, as their steel production capacity increased and their technology improved, the auto industry became a natural target market for growth.
The steel supplier’s growth in the automotive industry required significant investment, but in order to successfully break into this new market they needed to know where that investment would be best placed. They partnered with Vennli to gain a deeper understanding of their customers’ current and future needs.