Drive Growth by Finding the Most Effective Ways to Help Your Customers Succeed.
Few manufacturing companies can reliably deliver growth, and sales takes much of the heat for the pressure to deliver revenue targets. To find out what the main challenges are and how leaders are addressing them, Vennli surveyed more than one hundred sales leaders in the manufacturing industry and analyzed both the key issues and the solutions being used to combat them.
To better defend against the competition, sales team are using more competitive comparisons, sourcing additional competitive data, and using customer surveys and business analysis to drive their competitive intelligence arsenal.
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The aftermath of the last two years has left sales teams with a remarkable challenge they haven’t encountered ever before – building and maintaining relationships with their customers in the absence of in-person connections.
Addressing manufacturing sales challenges is a complex and ongoing task. While the drivers of these challenges vary, there are multiple paths to tackle them. More importantly, by understanding the drivers, sales teams can effectively prioritize where an organization should start to be the most successful.