Sales Effectiveness

Increase sales effectiveness through deeply understanding customers perspective on why they would choose your firm over the competition


Drive Growth by Finding the Most Effective Ways to Help Your Customers Succeed.



Increase Sales Effectiveness

Competitive Intelligence Provides a Competitive Edge.

Few manufacturing companies can reliably deliver growth, and sales takes much of the heat for the pressure to deliver revenue targets. To find out what the main challenges are and how leaders are addressing them, Vennli surveyed more than one hundred sales leaders in the manufacturing industry and analyzed both the key issues and the solutions being used to combat them.

To better defend against the competition, sales team are using more competitive comparisons, sourcing additional competitive data, and using customer surveys and business analysis to drive their competitive intelligence arsenal.

Schedule a Free Consultation today to learn how Vennli can help your company’s sales effectiveness.


Proven Methodology


Vennli designs custom research to address the key questions you have about your sales effectiveness strategy.


Vennli collects fresh data directly from current and prospective customers.


Vennli analyzes the customer survey data and delivers the insights needed to inform your sales effectiveness strategy.


Sales effectiveness is elevated with a strategy backed by real-time customer-informed data.

Download the Free eBook: Addressing the Challenges Facing Manufacturing Sales

Addressing manufacturing sales challenges is a complex and ongoing task. While the drivers of these challenges vary, there are multiple paths to tackle them. More importantly, by understanding the drivers, sales teams can effectively prioritize where an organization should start to be the most successful.




Steel Producer

With billions in annual revenue and over 20k employees, Vennli’s steel producer client is among the largest in North America. Despite their evident success across multiple industries, they had a small footprint specifically in the automotive industry. Accordingly, as their steel production capacity increased and their technology improved, the auto industry became a natural target market for growth.

The steel supplier’s growth in the automotive industry required significant investment, but in order to successfully break into this new market they needed to know where that investment would be best placed. They partnered with Vennli to gain a deeper understanding of their customers’ current and future needs.




Optimize Sales Effectiveness

Vennli’s agile market research empowers your business to make growth-driving decisions by delivering fast and actionable customer insights to improve your firm’s sales effectiveness.



Success is related to the clear plan and the help from Vennli. The value of Vennli to me is that we see the world through our customer's eyes. It also gives us a common language for planning our decisions. We see using Vennli in a focused way to help us grow into our targeted markets.
VP and General Manager, Commercial
The Vennli platform has proven to be a valuable tool for our entire team. We've been able to quickly gather insights from the market and replace assumptions about customers with actual perspectives from customers. It's helped us really focus our planning for product innovation and for selling/positioning with prospects and customers.
Matt Mulherin
VP Sales & Marketing, Heraeus Kulzer
Forget SWOT analysis. Vennli is not only more visual and intuitive, but it focuses you exactly where you need to grow. Takes the guesswork out of strategy.
Dr. Lorne Lavine
The Digital Dentist

Clients That Trust Us



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Request a Free Consultation and find out how Vennli can help you and your company.