Performing ongoing research to inform the content you create eliminates the guesswork, enabling marketers to produce content that your customers want to engage with.
Learn 5 easy ways you can gather research to produce relevant content that will make your brand the number one choice for consumers.
A premier razor brand was primarily selling its products through wholesale channels. They wanted to push direct-to-consumer sales but needed to deliver a brand & product portfolio strategy they could use to enter the US consumer market.
The brand's marketing agency partnered with Vennli, who used their market research expertise and technology to identify clear differentiation points among the razor blade company’s competitors at the brand and product level. These insights powered a campaign that led to a successful entry into the US market.