Solutions Overview

Choice Matters.

Making better business decisions starts with a reliable understanding of customer choice.




We Help You Win

We work with you to deliver market research insights and innovative strategies to beat the competition, measure loyalty, identify your most profitable segments, communicate brand value, identify the ideal pricing strategy, differentiate offerings and services, and win in the workplace.

Creative Testing

Communicate more effectively by testing creatives, including messages, images, and videos, that highlight your competitive advantages by understanding what resonates with and influences decision-making.

Satisfaction & Segmentation Analysis

Identify how best to improve so you have strong advocates for your brand and organization. Drive growth by segmenting your audience and finding the most effective ways to reach them.

Sales Effectiveness

Discover how to “win” at each stage of the buying process, grow your brand, increase market share, and ultimately earn new business on the right terms and in the right timeframe.

Enrollment Analysis & Elevation

Identify student enrollment trends, where you are resonating with prospective students, and how to capitalize on untapped opportunities.

Competitive Positioning

Visualize the competitive landscape from your customers’ point of view so you can set your brand and organization apart and focus resources to achieve the greatest impact.

Optimal Pricing Analysis

Examine and evaluate what price customers are willing to pay for a product or service, including what price is too high to even consider and what price is so low customers would question the quality.

Products and Services Development

Learn what features and benefits your customers value most, capture unique points of difference, and discover emerging unmet needs in the market.

Employee Engagement

Understand how committed your employees are to the values and ideals of your organization, what motivates them, and where their priorities reside regarding their own well-being.